DeusExMachina is an installation that exhibits an alternative. An alternative economic structure and an alternative form of entertainment. The destruction vending machine is selling an experience, users sacrifice a personal object in order to experience the exhilarating sensation of observing their belongings being broken to pieces by a falling metal wrecking ball.
A world in which materials and commodities have lost their value and while we discourage from the thrills of the virtual experiences that surround our daily lives can only evoke a true emotional, sensorial value in moments of live first hand participatory experiences such as DeusExMachina provides.
The new emerging experience economy presents a new challenge for designers of creating less objects and more experiences
DeusExMachina was commissioned for the exhibition ‘design underground’ in the Benyamini contemporary Ceramics Centre in Tel-Aviv, 2014