May 15, 2012
The Action Painter application offers users an expressive & creative experience that works the body and stimulates the soul.
The inspiration for the painting act can be found in the tradition of action painting
attributed to Jackson Pollock
. As in traditional action painting, the heart of the matter is the artistic act itself – the combination of technology and physical action enables our cellular phones to become a tool for personal
expression, a live paint brush and an extension of the body.
We first developed the ActionPainter as a commission for a joint project of Google Israel and Fresh Paint art fair
in Tel Aviv.
Recently we got a chance to play with the Actionpainter on live national TV
Even the president of Israel Shimon Peres had the pleasure of trying out the ActionPainter (and loved every minute)
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